Pop Up Coffee
Design group Nendo conceived its first ever Pop Up Starbucks in Tokyo Japan which was open Sept 9- Sept 30. For those unfamiliar with the term “Pop Up Shop”, it is simply when a company or brand takes over an existing space. In this case Starbucks, the well famed coffee brand occupied an art gallery.
The two story space was called “Starbucks Espresso Journey” and was designed to resemble a library. The clean neat design was lined with a gradient of brown tone books. The second floor was a open area for customers to sit and enjoy their coffee. The concept was to mesh the two pleasures of reading and drinking a cup of coffee.
Upon entry the customer is encouraged to explore the 9 different books, each color coded to represent a 9 different drinks sold. Once the customer is educated and has selected the perfect book (coffee), it is then brought to the counter in exchange for the drink. The reverse of the book covers also double as an insert foe a short or tall tumbler, should you want a souvenir of your experience.Designbloom
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